Innocent Drinks

This reading and vocabulary based lesson plan includes excerpts from ‘A Book About Innocent: Our story and some things we’ve learned’, by Dan German, April 2009 with special permission from Dan German.

Innocent is a business that almost didn’t happen.

But despite being turned down by every bank and investor in the land, this little drinks company has gone from zero to £100 million in just ten years.

This lesson tells that story in an entertaining and approachable way which will capture the imagination of anyone interested in marketing, advertising, branding, entrepreneurship and success.

The excerpts from the book form the basis of a reading comprehension text about the creation of this incredibly successful smoothie company.

Topics addressed over the 4 lessons include:

• Starting a new business
• Identifying and evaluating an opportunity
• Identifying a target market
• The importance of company values
• The conflict between values and profit

Please download the preview for more content details.

We have included links to YouTube videos with interviews and presentations by the founders of the company. These cover the same content as the reading comprehension passage and can be used along side this lesson plan.

This lesson is perfect for private lessons, small groups, business English and general English lessons at the intermediate and above level.